WORK ABOUT EMAIL

A reimagining of a company that needed a modern and more relevant identity to encourage and inspire a new generation of data scientists and machine learning professionals. A clean and inspiring logomark and overall brand has a huge effect on potential clients and employees and can encourage said people to delve deep into the possibilties the company could offer.

The three parts that make up the logomark are all relevant to the company and what they do. The hexagon that surrounds the other two parts refers to chemistry and how things work togtehr to create something.

Also a similar reasoning behind the atomic symbol. Atoms, even though so small when you look at the big picture, make up everything around us. In a similar way code does. Even though a small part of the big picture, iT makes up the product and allows it to run its desired features and experiences.

And finally the star within the center of the logo refers to the word 'talent' in the business name and the talent being offered by the company.